overview.
BLAC needed a personality, and Twitter was the best place to cultivate it.
prior to taking over BLAC’s social media channels, countless brainstorm sessions occurred. “Who is BLAC?” “What is BLAC?” while these questions were left unanswered, one thing was for certain — BLAC needed a vocal cords. it was created to give Black Detroiters a voice; why not reflect that as best as possible?
strategy.
“Everybody deserves to have their own opinion.”
- tierra whack
although the content was there, it was hard to pinpointing BLAC’s voice.
it became a goal to give BLAC a perspective, outside of the articles written by contributors. in order to do so, the posting frequency and engagement increased. BLAC began responding to other journalists and news outlets whenever a question was posted. BLAC began inciting conversation with its followers.
to ensure certain content was still being published, articles from the site were scheduled.
posting frequency: varied
posting time: varied
