overview.
LinkedIn allowed BLAC to celebrate its sponsorships, while showcasing new digs from the site.
as a publication, BLAC had a plethora of sponsored content. the articles written by sponsors provided condensed, yet concise information on topics ranging from healthcare to community.
strategy.
“i'm always touched by people's different stories of who they are and why they made the choices that they made. i feel so empowered by the story behind the person.”
- tracee ellis ross
LinkedIn allowed BLAC to celebrate its partnerships, the wins in the community, and the movers and shakers in and around Detroit.
knowing that the audience was predominately millennial, it was important to celebrate the leaders of the community.
the content shared had a first-person approach. it depicted a journey, and answered the 5 W’s. it was imperative to show how being connected and a thought-leader in your arena actually broadens your network.
posting frequency: 1x/day
posting time: morning
