overview.
since BLAC’s Facebook audience skews older (ages 35-54) and are primarily located in Detroit, it was imperative to disperse community-focused information.
while a lot of local stories were shared on BLAC’s Facebook page, the audience also received lifestyle content that aimed to uplift and empower. the best performing content included mentions of Black-owned businesses around Detroit, mentions of successful demonstrations from local activists, and wellness/health.
strategy.
“i think what motivates people is not great hate, but great love for other people.”
- huey p. newton
the ultimate goal here was to spark conversation about the community with its members.
content was sourced from both the BLAC’s official website, and articles that were deemed relevant to Black Detroiters.
to diversify the mix, photos from local photographers were also published. it was imperative to narrate “our Detroit,” with “our issues” and “lifestyle” standing at the forefront.
posting frequency: 1x/day
posting time: Evening
